I have read most of what has been published on SEO for LLMs, and a lot of it is people repeating each other. The same figures circulate. Fresh content gets cited 4.3 times more often. Three quarters of AI citations come from the top 10. Build an llms.txt file. I went looking for the primary…

I have spent a long time reading agency roundups, and most of them have the same problem. The agency writing the list puts itself at number one. It never prints a price. So you book three discovery calls to find out an agency starts at $10,000 a month. By then you have lost a quarter….

Search “best digital marketing agency” and you will get a page full of agencies who paid to be there. Most of these lists are directory placements, sponsored slots, or roundups written by an agency that put itself at number one. Almost none of them tell you what an agency charges, and almost none of them…

I’ve spent the last few years watching SaaS companies hire marketing agencies and I’ve watched a lot of those relationships go sideways. Not because the agencies were bad. Because the fit was wrong. A company at $2M ARR hires a firm built for $50M ARR clients. A team that needs a strategy hires an execution…